CALCULATOR — FREE FROM EGGKNITE
ROAS & Break-Even Calculator
ROAS tells you what came back. Break-even ROAS tells you what it had to be. Enter your real margins and get the target that makes scaling safe — with every formula shown.
From the Paid Growth & Performance Media toolset.
01 — Your campaign
02 — Your unit economics (per $100 of revenue)
Results — live
3.2x
Current ROAS
≈ $25 per order
2.04x
Break-even ROAS
covers variable costs
2.56x
Full break-even
variable costs + overhead
4.17x
Target ROAS
for a 15% net margin
! ABOVE BREAK-EVEN, BELOW TARGET
Ads are covering their costs and overhead, with less margin than you are targeting. Push AOV, CVR or creative before pushing budget.
Where each revenue dollar goes
Your maximum profitable CPA
At a $80 AOV and these economics, you can pay up to $19 to acquire an order and still bank your 15% target margin. Hold your bidding to that line and scale is safe by construction.
The math, shown
| ROAS | revenue ÷ ad spend | Return on ad spend as a multiple. 4x means $4 back per $1 spent. |
| Break-even ROAS | 1 ÷ contribution margin | Contribution margin = 1 − (COGS + shipping + fees). A 60% margin means 1 ÷ 0.60 = 1.67x just to cover the product. |
| Full break-even | 1 ÷ (contribution − overhead) | The ROAS where ads cover product costs and their share of running the business. |
| Target ROAS | 1 ÷ (contribution − overhead − target margin) | The number to hand your media buyer. Above it, every scaled dollar compounds profit. |
Let's grow.
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