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Email Warm-up Planner
A new sending domain earns its reputation one day at a time. Generate a day-by-day warm-up schedule — volumes, segment order, hold days and the checkpoints that keep you out of spam.
From the Lifecycle & Demand Generation toolset.
01 — Your ramp
Choose standard for: new domain with a clean, engaged list — the default.
The gates — check before every increase
- Spam complaints under 0.1% (Google Postmaster Tools) — pause growth for 3 days if exceeded.
- Bounce rate under 2% — above it, stop and clean the list before continuing.
- Open/click holding steady — a falling trend during ramp means inbox placement is slipping.
- Hold days are deliberate — one flat day per week lets provider reputation models catch up.
Your schedule
24 days
Time to full volume
90,837
Total warm-up sends
+35%
Daily growth
with weekly hold days
Volume ramp
| Day | Volume | Send to |
|---|---|---|
| 1 | 50 | Most-engaged only (30-day openers) |
| 2 | 68 | Most-engaged only (30-day openers) |
| 3 | 91 | Most-engaged only (30-day openers) |
| 4 | 123 | Most-engaged only (30-day openers) |
| 5 | 166 | Most-engaged only (30-day openers) |
| 6 | 224 | Most-engaged only (30-day openers) |
| 7 ⏸ | 303 | Hold — same as yesterday |
| 8 | 303 | Most-engaged only (30-day openers) |
| 9 | 409 | Most-engaged only (30-day openers) |
| 10 | 552 | Most-engaged only (30-day openers) |
| 11 | 745 | Most-engaged only (30-day openers) |
| 12 | 1,005 | Most-engaged only (30-day openers) |
| 13 | 1,357 | Most-engaged only (30-day openers) |
| 14 ⏸ | 1,832 | Hold — same as yesterday |
| 15 | 1,832 | Most-engaged only (30-day openers) |
| 16 | 2,473 | 90-day engaged segment |
| 17 | 3,339 | 90-day engaged segment |
| 18 | 4,508 | 90-day engaged segment |
| 19 | 6,086 | 90-day engaged segment |
| 20 | 8,216 | 90-day engaged segment |
| 21 ⏸ | 11,091 | Hold — same as yesterday |
| 22 | 11,091 | Full engaged list |
| 23 | 14,973 | Full engaged list |
| 24 | 20,000 | Full engaged list — warm-up complete |
Why engagement order matters more than the numbers
Reputation is built from how recipients treat your first sends, so the ramp always starts with the people most likely to open: 30-day openers first, then 90-day engaged, then the full engaged list. Sending the cold tail during warm-up is the most common way teams burn a fresh domain in week two.
Let's grow.
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